The goal of your Google Video campaign is to grow consideration.What should your bidding solution optimize toward?ViewsImpressions
Question
The goal of your Google Video campaign is to grow consideration.What should your bidding solution optimize toward?ViewsImpressions
Solution
Your Google Video campaign should optimize towards Views. This is because when the goal is to grow consideration, you want users to spend time watching your content and engaging with it, which is measured by views, not just impressions.
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