hat audience solution should you use for your Google Video campaign to reach people who are actively looking to buy certain products or services in the near future so you can grow consideration and interest for your brand?
Question
hat audience solution should you use for your Google Video campaign to reach people who are actively looking to buy certain products or services in the near future so you can grow consideration and interest for your brand?
Solution
To reach people who are actively looking to buy certain products or services in the near future and grow consideration and interest for your brand, you should use Google's In-Market Audiences for your Video campaign.
Here are the steps to do so:
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Sign in to your Google Ads account.
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Click on the 'Campaigns' tab on the left, then click the blue plus button to create a new campaign.
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Select 'Video' as the campaign type.
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Set your campaign goal. If you want to drive consideration, you might choose 'Product and brand consideration'.
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Set your campaign's budget and bidding strategy.
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In the 'Audiences' section of the 'People' category, click on 'Browse'.
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Under 'What they are actively researching or planning', select 'In-market' audiences.
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You can then browse through the various categories and select the one that best matches the products or services your potential customers are likely to buy.
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Continue setting up your campaign as usual.
By targeting In-Market audiences, you're reaching out to people who are in the process of researching and comparing products or services like yours, which makes them more likely to consider your brand.
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