or your Google Video campaign, you want to reach people who browsed similar websites to yours.What audience solution should you use?
Question
or your Google Video campaign, you want to reach people who browsed similar websites to yours.What audience solution should you use?
Solution
You should use "In-Market" audience solution for your Google Video campaign. Here are the steps:
- Sign in to your Google Ads account.
- In the page menu on the left, click "Audiences".
- Click on the blue plus button.
- Select "Campaign" or "Ad group".
- Find the campaign or ad group where you want to add the audience.
- Click on "Browse".
- Under "Who they are", you can select "In-Market" audiences.
- You can then select the specific category that is similar to your website.
- Click "Save".
"In-Market" audiences allows you to find customers who are in the market, which means they are researching products and are actively considering buying a service or product like those you offer.
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