Which of the following is a targeting feature of the AdWords system that matches ads to content on a given page based on the content of the page?

Which of the following statements about behavioral targeting is not true?Group of answer choicesBehavioral targeting combines online behavioral data into a collection of interest areas and shows ads based on those interests.Behavioral targeting is also known as interest-based advertising.Behavioral targeting delivers relevant ads by matching characteristics of the ad with the characteristics of the content adjacent to the ad placement.Behavioral targeting based on third-party tracking tools has been met with increasing public and political resistance

Which set of words is MOST relevant to contextual advertising?*2 pointsAll answers are correctBroad contentSpecific contentGeneral ads

Which targeting option allows you to show your ads to people who have previously visited your website?RemarketingInterest-based targetingKeyword targetingDemographic targeting

Which of the following statements is true?Both search and display campaigns target ads based on website content and user demographicsSearch campaigns target ads based on website content and user demographics, while display campaigns target ads based on keywords in search queriesSearch campaigns target ads based on keywords in search queries, while display campaigns target ads based on website content and user demographicsBoth search and display campaigns target ads based on keywords in search queries

What occurs each time an ad is displayed?Landing pageImpressionClickCost-per-Click