Which of the following statements about behavioral targeting is not true?Group of answer choicesBehavioral targeting combines online behavioral data into a collection of interest areas and shows ads based on those interests.Behavioral targeting is also known as interest-based advertising.Behavioral targeting delivers relevant ads by matching characteristics of the ad with the characteristics of the content adjacent to the ad placement.Behavioral targeting based on third-party tracking tools has been met with increasing public and political resistance

Which of the following is a targeting feature of the AdWords system that matches ads to content on a given page based on the content of the page?

A digital marketing agency is developing a new campaign for a client who is launching a new line of luxury watches. The client wants to target a specific group of wealthy professionals who are interested in luxury fashion and lifestyle products. The marketing agency is considering using targeted campaigning to reach this audience. How might the marketing agency use targeted campaigning to reach the client's target audience? Group of answer choices By placing ads on social media platforms that target users based on their interests and demographics By using direct mail to send promotional material to all addresses within the client's service area By making cold calls to potential customers who have not expressed interest in the client's products By sending mass emails to all subscribers on the client's email list

Targeted display advertising allows customers or website visitors to opt-in to mailing lists.Group of answer choicesTrueFalse

Which of the following is NOT an advantage of digital advertising?Multiple choice question.Relatively inexpensiveAllows for specific targetingHighly flexible and interactiveCan be linked to detailed content

Which targeting option allows you to show your ads to people who have previously visited your website?RemarketingInterest-based targetingKeyword targetingDemographic targeting