Knowee
Questions
Features
Study Tools

Which of the following statements is true?Both search and display campaigns target ads based on website content and user demographicsSearch campaigns target ads based on website content and user demographics, while display campaigns target ads based on keywords in search queriesSearch campaigns target ads based on keywords in search queries, while display campaigns target ads based on website content and user demographicsBoth search and display campaigns target ads based on keywords in search queries

Question

Which of the following statements is true?Both search and display campaigns target ads based on website content and user demographicsSearch campaigns target ads based on website content and user demographics, while display campaigns target ads based on keywords in search queriesSearch campaigns target ads based on keywords in search queries, while display campaigns target ads based on website content and user demographicsBoth search and display campaigns target ads based on keywords in search queries

...expand
🧐 Not the exact question you are looking for?Go ask a question

Solution

The true statement is: "Search campaigns target ads based on keywords in search queries, while display campaigns target ads based on website content and user demographics."

Here's why:

  1. Search campaigns: These are typically keyword-based. When a user types a query into a search engine that matches the keywords in your campaign, your ad has a chance to be displayed. The targeting is based on the user's search intent.

  2. Display campaigns: These are typically targeted based on website content and user demographics. They appear on websites that are part of the Google Display Network, and can be targeted to specific types of content, or to users with specific demographic profiles.

This problem has been solved

Similar Questions

Which of the following is a targeting feature of the AdWords system that matches ads to content on a given page based on the content of the page?

I. Market targeting selects market segments to focus on.II. Target market includes all potential customers for a product.Group of answer choicesBoth statements are TrueStatement I is False, Statement II is TrueStatement I is True; Statement II is FalseBoth Statements are False

I. Target market is a broader concept than market.II. Market refers to all potential customers for a product or service.Group of answer choicesBoth statements are TrueStatement I is True; Statement II is FalseBoth Statements are FalseStatement I is False, Statement II is True

Which of the following is an accurate statement about the role of marketers during the third step of an advertising campaign?Multiple choice question.Marketers identify the target audience for advertisements.Marketers choose the type of media to be used for advertisements.Marketers measure the effectiveness of advertisements.Marketers create advertisements to be used by a company.

Which set of words is MOST relevant to contextual advertising?*2 pointsAll answers are correctBroad contentSpecific contentGeneral ads

1/3

Upgrade your grade with Knowee

Get personalized homework help. Review tough concepts in more detail, or go deeper into your topic by exploring other relevant questions.