Concerning the seven-step process of personal selling, which step is described as: using a referral or calling on a customer without prior notice to determine interest in the product?Multiple choice question.ApproachingProspectingClosingPresenting
Question
Concerning the seven-step process of personal selling, which step is described as: using a referral or calling on a customer without prior notice to determine interest in the product?Multiple choice question.ApproachingProspectingClosingPresenting
Solution
The answer is Prospecting. This step involves identifying potential customers or leads and determining whether they have a need for the product. This can be done through various methods, including referrals or cold calling, as described in the question.
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