The goal of segmentation is to segment the whole market into smaller groups, making it easier to work with groups containing customers with similar attitudes, interests and  opinions.Group of answer choicesTrueFalse

Dividing the market using a group's values, attitudes, and interests is segmentation.

Market segmentation refers toQuestion 9Answera.Grouping the organization into different silosb.Divide large heterogeneity market into smaller groups with homogeneity characteristicsc.Systematic and unbiased approach to understand the marketd.Designing products to meet the selected segment of the customers

What is/are the main purpose of segmenting a market?Select one:a.All of themb.More market orientedc.Dividing up potential market for a product into groupsd.Meet customers' needs

The purpose of segmentation is to enable marketers to tailor marketing mixes -Question 23Answera.FALSEb.TRUE

Market segmentation is the process of dividing the market into groups of customers who are similar in which two respects?Multiple select question.They are previous customers.They will respond similarly to a marketing action.They have similar jobs.They are geographically close to one another.They have common needs.