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Market segmentation is the process of dividing the market into groups of customers who are similar in which two respects?Multiple select question.They are previous customers.They will respond similarly to a marketing action.They have similar jobs.They are geographically close to one another.They have common needs.

Question

Market segmentation is the process of dividing the market into groups of customers who are similar in which two respects?Multiple select question.They are previous customers.They will respond similarly to a marketing action.They have similar jobs.They are geographically close to one another.They have common needs.

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Solution

The two respects in which customers in a market segment are similar are:

  1. They will respond similarly to a marketing action.
  2. They have common needs.

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What is market segmentation? Why do marketers do market segmentation?

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