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Market segmentation refers toQuestion 9Answera.Grouping the organization into different silosb.Divide large heterogeneity market into smaller groups with homogeneity characteristicsc.Systematic and unbiased approach to understand the marketd.Designing products to meet the selected segment of the customers

Question

Market segmentation refers toQuestion 9Answera.Grouping the organization into different silosb.Divide large heterogeneity market into smaller groups with homogeneity characteristicsc.Systematic and unbiased approach to understand the marketd.Designing products to meet the selected segment of the customers

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Solution

The answer is b. Market segmentation refers to dividing a large heterogeneous market into smaller groups with homogeneous characteristics. This is done to better understand and target specific sections of the consumer market.

Similar Questions

Market segmentation refers to:Select one:a.Dividing the market into geographic regionsb.Dividing the market into high-income and low-income consumersc.Dividing the market into smaller groups based on similar characteristicsd.Dividing the market into product categories

Market segmentation is the process of dividing the market into groups of customers who are similar in which two respects?Multiple select question.They are previous customers.They will respond similarly to a marketing action.They have similar jobs.They are geographically close to one another.They have common needs.

Who has introduced the concept of market segmentation

The goal of segmentation is to segment the whole market into smaller groups, making it easier to work with groups containing customers with similar attitudes, interests and  opinions.Group of answer choicesTrueFalse

What is market segmentation?a.The process of selling products in a physical marketplaceb.A sales forecasting techniquec.A type of advertising campaignd.Dividing a market into distinct groups with common needs and characteristics

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