Businesses use market research to segment the consumer market using such characteristics as:Multiple select question.business typepersonality differencessecondary informationdemographic information

What are the two main types of market research?Question 5Answera.primary and secondaryb.qualitative and quantitativec.observational and experimentaryd.exploratory and descriptive

Which type of characteristic that is one of the most widely used strategies amongst marketers in market segmentation?Select one:a.Geographicalb.Demographicc.Psychographicd.Behavioural

Market research is an integral part of starting a business and this helps start-up businesses to maximize potential profits. Which of the following statements best describes the characteristics of market research? Pick two answers.*2 pointsMarket research is a profit-making activity which allows for the entrepreneurs to outsource the best technological materials needed for the enterprise.Market research is an information gathering exercise to determine the viability of a product an entrepreneur intends to offer in the market.Market research is an advertising technique which requires attention to detail and accuracy to capture the target market demographics.Market research is the process of gathering information which makes the company more aware of how the people the company hopes to sell to.Market research measures the potential of the product through endorsement and networking of individuals.

It is important to properly define the question during the marketing research process to:Multiple select question.identify the question as a problem or opportunitydetermine what information is neededconclude with a customer demand analysisrecognize the current situation

Which of the following is a source of primary marketing research information?Group of answer choicesa questionnaire survey.trade journals.government statistics.business publications.Next