Because cows are considered sacred in India, McDonald’s must adapt its menu there. What strategy is this called?a.)Global strategyb.)Regional strategyc.)Local strategyd.)Grand strategy
Question
Because cows are considered sacred in India, McDonald’s must adapt its menu there. What strategy is this called?a.)Global strategyb.)Regional strategyc.)Local strategyd.)Grand strategy
Solution
This strategy is called c.) Local strategy. This is because McDonald's is adapting its menu to fit the cultural and religious beliefs specific to India, which is a local area.
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