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Because cows are considered sacred in India, McDonald’s must adapt its menu there. What strategy is this called?a.)Global strategyb.)Regional strategyc.)Local strategyd.)Grand strategy

Question

Because cows are considered sacred in India, McDonald’s must adapt its menu there. What strategy is this called?a.)Global strategyb.)Regional strategyc.)Local strategyd.)Grand strategy

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Solution

This strategy is called c.) Local strategy. This is because McDonald's is adapting its menu to fit the cultural and religious beliefs specific to India, which is a local area.

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