The type of corporate-level strategy that relates to the organisation’s mix of strategic business units and product lines that fit together in a way as to provide the organisation with synergy and competitive advantage is called:Question 2Answera.portfolio strategyb.global strategyc.transnational strategyd.market design strategye.BCG Matrix
Question
The type of corporate-level strategy that relates to the organisation’s mix of strategic business units and product lines that fit together in a way as to provide the organisation with synergy and competitive advantage is called:Question 2Answera.portfolio strategyb.global strategyc.transnational strategyd.market design strategye.BCG Matrix
Solution
The type of corporate-level strategy that relates to the organisation’s mix of strategic business units and product lines that fit together in a way as to provide the organisation with synergy and competitive advantage is called:
a. Portfolio Strategy
This strategy involves a company owning various strategic business units (SBUs) or product lines that all work together in harmony to provide the company with a competitive advantage. The idea is that by owning a variety of related businesses, the company can create synergies and efficiencies that wouldn't be possible if the businesses were owned by different entities. This strategy is often used by large, diversified corporations.
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