What is the era that extended the marketing concept by learning as much as possible about present customers?Multiple choice question.ProductionTotal quality managementSellingCustomer relationship

It takes time and financial resources to learn as much as a company can about its customers and what factors satisfy them. This present marketing era is called:Multiple choice question.productioncustomer relationshipmass customizationselling

Marketing started with companies selling whatever they produced without considering customer needs. This was called the __ era of marketing.Multiple choice question.advertisingsales and promotionsproductioncustomer relationships

Which marketing era emphasized advertising as a way to persuade customer to buy existing products?Multiple choice question.production eraretail eramarketing concept eraselling era

Companies that are unable to change their production era marketing methods:Multiple choice question.do not evolve to more effective customer relationshipshave very good customer relationshipslisten to their customers oftenadapt to new methods for gathering information

In the evolution of the marketing concept, those who adopted the sales orientation perspective believedMultiple Choicethe most important marketing activities were personal selling and advertising.that long-term relationships with customers should be established.that efficient product and extensive promotion did not guarantee sales.goods could be manufactured with ever increasing efficiency.