In the evolution of the marketing concept, those who adopted the sales orientation perspective believedMultiple Choicethe most important marketing activities were personal selling and advertising.that long-term relationships with customers should be established.that efficient product and extensive promotion did not guarantee sales.goods could be manufactured with ever increasing efficiency.

The marketing orientation is regarded as one of the best organizational approaches because it:a.Is based on meeting consumer needs, wants and demands more so than other orientations.b.Provides better ROI than any other orientation.c.Provides better financial insights than other orientations.d.Solves common business problems more so than other orientations.

In the context of a market orientation, it is more efficient and less expensive for an organization toMultiple Choiceview the products as the ultimate drivers of marketing strategy.focus on increasing the amount of business from new customers.retain existing customers.provide a single point of interaction with customers.

A sales orientation differs from a marketing orientation in that:

The part of the marketing concept that focuses on finding out what consumers want and giving it to them is a(n) orientation.

The term marketing refers to _______OptionsA philosophy that stresses customer value and satisfaction.Advertising, Sales Promotion, Publicity and Public Relational activitiesSales Planning, Strategy and ImplementationA new product needs ideas, Developments, concepts and improvements.