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If you are going to administer a survey to collect data you need, what type of question would help you collect customer explanation for why they rated your store low?

Question

If you are going to administer a survey to collect data you need, what type of question would help you collect customer explanation for why they rated your store low?

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Solution

To collect customer explanations for why they rated your store low, you would use open-ended questions in your survey. These types of questions allow respondents to express their thoughts, feelings, and ideas in their own words, providing you with more detailed and qualitative feedback.

Here is an example of such a question: "Could you please explain why you were not satisfied with your shopping experience at our store?" This question invites customers to share their specific reasons and experiences, which can give you valuable insights into what areas need improvement.

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