Question 6A company is trying to learn more about their customer base. They would like to conduct a survey to understand why their customers chose their brand. How should the company survey its customers?1 pointConduct a survey of customers that live in high-income areasConduct a survey with a representative sample of their customer populationConduct a survey with customers who have purchased more than five productsConduct a survey of customers who purchased a different brand

If you are going to administer a survey to collect data you need, what type of question would help you collect customer preferences on different product types?

A survey is conducted to gather feedback from customers at a shopping mall. The researchers decided to survey every 10th customer who enters the mall during a specific period.Which of the following sampling methods is used?Group of answer choicesRandom SamplingSystematic SamplingStratified Random SamplingCluster Sampling

Kade is a marketing manager at a company that specialises in technological goods and services. She has been tasked with conducting market research on a new laptop range they plan to launch. She decided to use survey methods to collect data to better understand consumer perceptions and preferences. Which one of the following is NOT a characteristic of the survey method?Group of answer choicesSurvey research is based on a specific, logical and formal procedureSurvey data is collected quicklySurvey data is obtained from the whole populationSurvey data is original and does not already exist in some other usable form

If you are going to administer a survey to collect data you need, what type of question would help you collect customer explanation for why they rated your store low?

Question 7A restaurant wants to gather data about a new dish by giving out free samples and asking for feedback. Who should the restaurant give samples to?1 pointSelecting diners at randomDiners who spend the most money on their meal Diners who are willing to pay for the samples All diners