Kade is a marketing manager at a company that specialises in technological goods and services. She has been tasked with conducting market research on a new laptop range they plan to launch. She decided to use survey methods to collect data to better understand consumer perceptions and preferences. Which one of the following is NOT a characteristic of the survey method?Group of answer choicesSurvey research is based on a specific, logical and formal procedureSurvey data is collected quicklySurvey data is obtained from the whole populationSurvey data is original and does not already exist in some other usable form
Question
Kade is a marketing manager at a company that specialises in technological goods and services. She has been tasked with conducting market research on a new laptop range they plan to launch. She decided to use survey methods to collect data to better understand consumer perceptions and preferences. Which one of the following is NOT a characteristic of the survey method?Group of answer choicesSurvey research is based on a specific, logical and formal procedureSurvey data is collected quicklySurvey data is obtained from the whole populationSurvey data is original and does not already exist in some other usable form
Solution
The statement that is NOT a characteristic of the survey method is: "Survey data is obtained from the whole population". This is not true because in most cases, it is impractical and nearly impossible to survey the entire population. Instead, researchers select a representative sample from the population to participate in the survey.
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