Which of the following benefits of using email for digital direct marketing allows you to see how your email is being viewed?Open rateSMS Push notificationAdvertisement

What is the benefit of sending professional business emails? AImpermanent records BImmediate feedbackCEffective communication

One of the advantages of direct and digital marketing for sellers is that it ......a.provides statistical information about industry buying habitsb.eliminates expenses such as order processing and inventory handling c.offers access to buyers outside local marketsd.provides comparative information about customers and competitorse.eliminates the need for a salesforce

__________________: One of the primary advantages of digital advertising and marketing is the ability to target specific audiences with personalized messaging.Answer instructionsGreater EngagementCost-EffectiveTarget AdvertisingMeasurable Results

A company uses email marketing to promote its products because it offers a high return on investment. What other benefit makes email marketing an effective tool? 1 pointOnce you have a customer’s email address, you can email them at no cost, making email marketing a low-cost tool. Over half the world’s population uses email, which means it is a wide-reaching tool for promoting products or services. Emails have a long lifespan which means recipients make purchasing decisions faster than on other platforms. Automation gives the company control over the campaign’s design, formatting, and hyperlinks.

E-mail is routinely used in the e-commerce environment for customer notification andconfirmation and for marketing activities. Discuss the advantages of the use of E-mails(5 Marks)