A company uses email marketing to promote its products because it offers a high return on investment. What other benefit makes email marketing an effective tool? 1 pointOnce you have a customer’s email address, you can email them at no cost, making email marketing a low-cost tool. Over half the world’s population uses email, which means it is a wide-reaching tool for promoting products or services. Emails have a long lifespan which means recipients make purchasing decisions faster than on other platforms. Automation gives the company control over the campaign’s design, formatting, and hyperlinks.

From measuring and analyzing email marketing campaign results, to creating email lists and using email marketing tools, this module covered a lot of material.Now it’s time to bring this knowledge into your everyday life to practice thinking like a digital marketer. Consider the following questions:Do you have any experience with email marketing?

Email Marketing Campaign Strategy: for a business of Canadian Tire Or any create an effective email marketing campaign strategy that strives to achieve the following goals: Increase customer retention Increase sales. Improve customer engagement. Build brand awareness.Examples of businesses: subscription-based brands or services, B2B companies, non-profits, real estate agents, or ecommerce businesses Explain why you chose this type of business and how it could benefit from an email marketing strategy. Write an Email Marketing Strategy, Details regarding Email Marketing Strategy ,Define your goals and objectives Define your target audience: Identify your target audience and create a customer profile. Customer personas should include demographics, interests, behaviours, and pain points.Develop your email list Discuss and develop a content plan: Create a content plan for your email marketing campaign. Your content plan should include the type of content, frequency, and timing of emails.Mention Your Lifecycle Marketing Strategy: Discuss your lifecycle marketing strategy, considering your customer's journey Identify Your Targeted Messaging: Discuss the targeted personalized messaging you will use, based on your lifecycle marketing strategy Discuss Drip Campaigns: Discuss the different types of drip campaigns you would use to support your goals and overall strategy

What tools do you use for email marketing?

E-mail is routinely used in the e-commerce environment for customer notification andconfirmation and for marketing activities. Discuss the advantages of the use of E-mails(5 Marks)

The statistic that more than 4 billion people use email reflect which success factor of email marketing?1 pointAttributionLifespan Number of email usersReturn on investment