E-mail is routinely used in the e-commerce environment for customer notification andconfirmation and for marketing activities. Discuss the advantages of the use of E-mails(5 Marks)

A company uses email marketing to promote its products because it offers a high return on investment. What other benefit makes email marketing an effective tool? 1 pointOnce you have a customer’s email address, you can email them at no cost, making email marketing a low-cost tool. Over half the world’s population uses email, which means it is a wide-reaching tool for promoting products or services. Emails have a long lifespan which means recipients make purchasing decisions faster than on other platforms. Automation gives the company control over the campaign’s design, formatting, and hyperlinks.

E-commerce has recently broadened to encompass business conducted over the internet.Discuss the unique benefits of the internet in conducting business (4 Marks)

It is crucial for digital marketers to create e-mail marketing campaigns for various stages ofthe customer lifecycle. Suggest e-mail campaigns for the following lifecycle stages, alongwith the specific objective each campaign intends to achieve:a. Active Search b. Close to purchase c. Purchased d. Loyal e. Lapsed Purchaser

e) Explain how each of the following can be used in E-commerce applicationsi. Search enginesii. E-mailiii. Shopping cart (6 Marks)

An email, short for "electronic mail," is a method of exchanging digital messages between people using electronic devices such as computers, smartphones, or tablets over the internet. Which of the following is NOT TRUE about an email? Group of answer choices It is cheaper and easy to use. Original messages can be easily attached via thread. Sending an e-mail is prone to technical glitches and is dependent on Internet connection. All official documents can be sent via e-mail because it can reach the readers fast.