When a consumer in Miami decides to purchase a particular product, such as sunglasses, he/she might be drawn to products and styles that are currently popular or have been popular before in this area or market. What factor helps influence this buying behavior?Multiple ChoiceAll of the answers are correct.social classculture/subculturesituationreference group

When she was looking for a new car, Francesca was considering both American and foreign made vehicles, but her father and friend both encouraged her to buy American-made brands. Which of the following social factors explain this type of influence?Multiple ChoiceCultureTemporal stateLifestyle factorsReference groupsSituational factors

Which is the most important buying behavior that a marketer needs to focus on?Multiple ChoiceThere is not a single most important factor but, rather, all factors influence buying behavior.reference grouppersonal imagesocial classculture/subculture

If a product goes on sale in a retail store, then the consumer might be more likely to buy the product. Which buying behavior factor does this represent?Multiple Choiceboth personal image and reference groupsituationsocial classreference grouppersonal image

Tony received a very large promotion at his job last year, and his salary is now well over twice as much as it was previously in his career. He is starting to notice different products in the market that he once believed were way too expensive for him to purchase. His friends all drive more expensive cars, and Tony is now starting to desire these same expensive products. Which factor is Tony experiencing?Multiple Choiceculture/subculturepersonal imageNone of the answers are correct.social classreference group

In terms of consumer behaviour; culture, social class, and reference group influences have been related to purchase and:  A. Economic situations  B. Situational influences  C. Consumption decisions  D. Physiological influences