When she was looking for a new car, Francesca was considering both American and foreign made vehicles, but her father and friend both encouraged her to buy American-made brands. Which of the following social factors explain this type of influence?Multiple ChoiceCultureTemporal stateLifestyle factorsReference groupsSituational factors
Question
When she was looking for a new car, Francesca was considering both American and foreign made vehicles, but her father and friend both encouraged her to buy American-made brands. Which of the following social factors explain this type of influence?Multiple ChoiceCultureTemporal stateLifestyle factorsReference groupsSituational factors
Solution
The social factor that explains this type of influence is "Reference groups". This is because Francesca's decision is being influenced by the opinions and suggestions of her father and friend, who are part of her immediate social circle or reference group.
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