If a product goes on sale in a retail store, then the consumer might be more likely to buy the product. Which buying behavior factor does this represent?Multiple Choiceboth personal image and reference groupsituationsocial classreference grouppersonal image

Consumer behavior is the result of a complex interplay of factors. Which of the following factors accounts for the reason for purchase, the time available to shop and buy, the shopper’s mood, and the shopping environment?Group of answer choicesCultural factorVirtual factorIndividual factorSituational factor PreviousNext

Which of the following is a psychological variable of buying behavior?Multiple Choicesocial classreference groupsculturelearning

Which is the most important buying behavior that a marketer needs to focus on?Multiple ChoiceThere is not a single most important factor but, rather, all factors influence buying behavior.reference grouppersonal imagesocial classculture/subculture

The element that is NOT considered under personal factors that are influencing consumer buying decisionQuestion 12Answera.Occupationb.Personal and Self-conceptc.Age and Lifecycle staged.Social Class

Explain different factors that affect consumer behavior