Once media programmers identify and attract a niche audience, who do they hope to attract next?Group of answer choicesFamily members of the niche audienceGovernment agencies looking for information about that audienceRelated media programmers looking to collaborateAdvertisers who could create persuasive messages for that specific audience

Media companies have had to develop more revenue streams to deal with                                 audiences.Group of answer choicesdecliningagingfragmentingdigitizing

According to the text, what is the easiest way for media companies to find out what audiences’ existing needs are?Group of answer choicesAsk consumers through online surveys.Use the trial and error method.Put up billboards.Look for what types of messages are already being consumed.

The group of players who exchange time and money for media space and access to audiences is                                .Group of answer choicesmedia companiesadvertisersabove-the-line employeesbelow-the-line employees

What activity involves placing announcements and persuasive messages in the mass media, to inform and/or persuade a target market or audience about products, services, organizations, or ideas?Multiple choice question.Public relationsAdvertisingConsumptionMarketing

A mass audience and a niche audience are one and the same.Group of answer choicesFalseTrue