According to the text, what is the easiest way for media companies to find out what audiences’ existing needs are?Group of answer choicesAsk consumers through online surveys.Use the trial and error method.Put up billboards.Look for what types of messages are already being consumed.

Media companies have had to develop more revenue streams to deal with                                 audiences.Group of answer choicesdecliningagingfragmentingdigitizing

Media businesses now begin by identifying the needs of a(n)                                , then develop                                .Group of answer choicesaudience; contentdemographic; marketing strategyaudience; advertisingdemographic; advertising

Giving consideration to the demographic, geographic, psychographic, and behavioural characteristics. MEDIA insights must be provided. Provide a rationale for your nominated target audience. This can be using existing data online, observations, and examples of existing advertisements for your brand

Once media programmers identify and attract a niche audience, who do they hope to attract next?Group of answer choicesFamily members of the niche audienceGovernment agencies looking for information about that audienceRelated media programmers looking to collaborateAdvertisers who could create persuasive messages for that specific audience

Media are a gateway to an intended audience, and a type of public alongside investors, customers, employees, the community and the government. Group of answer choicesTrueFalse