A mass audience and a niche audience are one and the same.Group of answer choicesFalseTrue

Audience used to be understood as a collection of people in which everybody exhibited the same needs for information and entertainment. That means audience used to be viewed as                                .Group of answer choicesa massdemographicsa nichea segment

In this course, we explored the different types of audience and discussed how to approach each. To make sure we practised, each assignment was targeted to a different audience.For which type of audience we did not have an assignment? Group of answer choicesGeneralistsBeginnersSuperiorsPeers

The term “mass” in “mass audience" was used in a                                 fashion.Group of answer choicesqualitativequantitativeconstructeddemographic

Purpose controls how one approaches the audience.Group of answer choicesTrueFalse

What best describes a niche?Group of answer choicesA type of media convergenceAn advertising slogan that sticks with youA specific segment of the populationA rash that can develop after extended hours of television exposure