The content of the media plan includes decisions about ______.Multiple select question.media strategiesmedia tacticsmedia objectivesmedia business models

The promotional planning model includes decisions on selecting target audiences, establishing objectives, and the strategies designed to deliver these objectives. The development of the media plan is similar except that the focus is to determine the best strategy to ______.Multiple choice question.deliver the marketing plandeliver the creative themedeliver the marketing and communications objectivestransfer the marketing plan objectives

Media objectives are derived from established communication and behavioural objectives and are expected to deliver on these objectives as well as contributing to the achievement of ______.Multiple choice question.marketing objectivescreative tacticslow investment costcreative strategy

Identify the types of media under consideration in media planning.Multiple select question.social media - Facebook, YouTube, Snapfiction and non-fiction book publishersInternet content publishersoutdoor advertising, transit advertisingtelevision, newspapers, radio, magazines

_____ makes it difficult to establish a media plan.Multiple choice question.A continuous rather than periodic measure of audience figuresAvailability of consumer-engagement dataA quantitatively determined media decisionInconsistency in the standards used to measure different media

What is the first step in planning communication?Question 7Select one:a.Select Mediab.Understand Audiencec.Determine objectivesd.Select Content