_____ makes it difficult to establish a media plan.Multiple choice question.A continuous rather than periodic measure of audience figuresAvailability of consumer-engagement dataA quantitatively determined media decisionInconsistency in the standards used to measure different media

Multiple Choice QuestionWhich of the following factors contributes to the difficulty of establishing a media plan?Multiple choice question.the consistent standards of measurement used to establish advertising coststhe accurate measure of consumer exposure to an advertisementthe identical cost bases used by different mediathe timing of measurements taken at only specific times

The content of the media plan includes decisions about ______.Multiple select question.media strategiesmedia tacticsmedia objectivesmedia business models

Most often media plans are written annually so that everyone involved is informed and results can be measured against objectives. Yet due to changes in the marketing environment a media planner may need to make adjustment to the media plan. Identify some of these types of situations.Multiple select question.an opportunity to advertise in a new media vehiclethe availability of a medium may changea competitor may invest a lot in certain medianew audience data in a media vehiclethe media plan blocking chart may indicate gaps in media coverage

Identify the types of media under consideration in media planning.Multiple select question.social media - Facebook, YouTube, Snapfiction and non-fiction book publishersInternet content publishersoutdoor advertising, transit advertisingtelevision, newspapers, radio, magazines

Which of these form an important aspect of media planning?Marketing objectiveBudgetAll of theseTarget audience