Multiple Choice QuestionWhich of the following factors contributes to the difficulty of establishing a media plan?Multiple choice question.the consistent standards of measurement used to establish advertising coststhe accurate measure of consumer exposure to an advertisementthe identical cost bases used by different mediathe timing of measurements taken at only specific times

The difficulty of establishing a media plan can be attributed to several factors. Here are the explanations for each of the options:

1. The consistent standards of measurement used to establish advertising costs: This factor does not contribute to the difficulty of establishing a media plan. In fact, consistent standards of measurement can make the process easier because it provides a uniform basis for comparison and decision-making.

2. The accurate measure of consumer exposure to an advertisement: This factor contributes to the difficulty of establishing a media plan. It is challenging to accurately measure how many consumers are exposed to an advertisement, especially in today's digital age where consumers use multiple platforms and devices.

3. The identical cost bases used by different media: This factor does not contribute to the difficulty of establishing a media plan. Similar to the first option, having identical cost bases can simplify the process because it allows for easy comparison across different media.

4. The timing of measurements taken at only specific times: This factor can contribute to the difficulty of establishing a media plan. If measurements are only taken at specific times, it may not accurately reflect the overall performance of an advertisement. Consumer behavior and engagement can vary throughout the day, so it's important to take measurements at different times.

So, the factors that contribute to the difficulty of establishing a media plan are the accurate measure of consumer exposure to an advertisement and the timing of measurements taken at only specific times.