What is the first step in planning communication?Question 7Select one:a.Select Mediab.Understand Audiencec.Determine objectivesd.Select Content

Which of these form an important aspect of media planning?Marketing objectiveBudgetAll of theseTarget audience

The content of the media plan includes decisions about ______.Multiple select question.media strategiesmedia tacticsmedia objectivesmedia business models

Which of the following are included in the 7 M’s of developing a Communication Plan? (Select all that apply):1 pointMarkets: Who should we talk to?Message Content/Design: What should we tell them and how?Media Strategy: How do we reach them?Money: How much do we need to spend?Mass: How large should the plan be?

The promotional planning model includes decisions on selecting target audiences, establishing objectives, and the strategies designed to deliver these objectives. The development of the media plan is similar except that the focus is to determine the best strategy to ______.Multiple choice question.deliver the marketing plandeliver the creative themedeliver the marketing and communications objectivestransfer the marketing plan objectives

Media objectives are derived from established communication and behavioural objectives and are expected to deliver on these objectives as well as contributing to the achievement of ______.Multiple choice question.marketing objectivescreative tacticslow investment costcreative strategy