Which of the following are included in the 7 M’s of developing a Communication Plan? (Select all that apply):1 pointMarkets: Who should we talk to?Message Content/Design: What should we tell them and how?Media Strategy: How do we reach them?Money: How much do we need to spend?Mass: How large should the plan be?
Question
Which of the following are included in the 7 M’s of developing a Communication Plan? (Select all that apply):1 pointMarkets: Who should we talk to?Message Content/Design: What should we tell them and how?Media Strategy: How do we reach them?Money: How much do we need to spend?Mass: How large should the plan be?
Solution
The 7 M's of developing a Communication Plan typically include:
- Mission: What is the purpose of the communication?
- Market: Who is the target audience?
- Message: What information needs to be conveyed?
- Media: What channels will be used to convey the message?
- Money: What is the budget for the communication plan?
- Measurement: How will the effectiveness of the communication be measured?
- Modification: How can the plan be adjusted for improvement?
From the options you provided, the following are included in the 7 M’s of developing a Communication Plan:
- Markets: Who should we talk to?
- Message Content/Design: What should we tell them and how?
- Media Strategy: How do we reach them?
- Money: How much do we need to spend?
The option "Mass: How large should the plan be?" is not typically included in the 7 M's of developing a Communication Plan.
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