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Which of the following are included in the 7 M’s of developing a Communication Plan? (Select all that apply):1 pointMarkets: Who should we talk to?Message Content/Design: What should we tell them and how?Media Strategy: How do we reach them?Money: How much do we need to spend?Mass: How large should the plan be?

Question

Which of the following are included in the 7 M’s of developing a Communication Plan? (Select all that apply):1 pointMarkets: Who should we talk to?Message Content/Design: What should we tell them and how?Media Strategy: How do we reach them?Money: How much do we need to spend?Mass: How large should the plan be?

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Solution

The 7 M's of developing a Communication Plan typically include:

  1. Mission: What is the purpose of the communication?
  2. Market: Who is the target audience?
  3. Message: What information needs to be conveyed?
  4. Media: What channels will be used to convey the message?
  5. Money: What is the budget for the communication plan?
  6. Measurement: How will the effectiveness of the communication be measured?
  7. Modification: How can the plan be adjusted for improvement?

From the options you provided, the following are included in the 7 M’s of developing a Communication Plan:

  • Markets: Who should we talk to?
  • Message Content/Design: What should we tell them and how?
  • Media Strategy: How do we reach them?
  • Money: How much do we need to spend?

The option "Mass: How large should the plan be?" is not typically included in the 7 M's of developing a Communication Plan.

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