A print ad for flood insurance lists 20 reasons why every homeowner should have flood insurance. This is an example of _____ advertising.Group of answer choicesteasercomparativestraight-selltransformation
Question
A print ad for flood insurance lists 20 reasons why every homeowner should have flood insurance. This is an example of _____ advertising.Group of answer choicesteasercomparativestraight-selltransformation
Solution
The positive feelings created by advertising can have a favorable effect on consumers' evaluations of a brand.
Here's why:
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Emotional Connection: Emotional appeals in advertising aim to establish a connection between the consumer and the product or service. This is often achieved by evoking feelings that the advertiser hopes will be associated with the product.
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Brand Perception: When an advertisement successfully evokes positive feelings, consumers are likely to develop a positive perception of the brand. This can influence their purchasing decisions and lead to brand loyalty.
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Example: For instance, an advertisement might evoke feelings of happiness, nostalgia, or excitement. When consumers associate these feelings with a brand, they are more likely to have a favorable view of the brand and choose it over competitors.
Similar Questions
A beer company uses a TV ad that shows a macho, sexy man who drinks only the company's brand of beer. This ad is an example of a(n) ______ appeal because it uses ______ to convince consumers to buy the product.Multiple choice question.reminder; convenienceemotional; envyrational; savingselite; savings
A person would most likely be able to justify the added cost of flood insurance in which situation?A.The person plans to move to an area far from the coast.B.The person lives in an area that experiences hurricanes.C.The person has homeowner's insurance that covers floods.D.The person is in poor health and often goes to the hospital.
During the third step of their advertising campaign, the marketers at HighWater use technology to ______ for the firm's new vitamin-enriched water product. At this step, the marketers must also ______.Multiple choice question.identify their target audience; use technologycreate their ads; create message contentdefine objectives; measure the effectiveness of their adsconduct research; choose advertising tools
Select all that applySelect all of the examples of informative advertising.Multiple select question.An advertisement conveys the nutritional qualities of a new sports drink.An advertisement conveys that a beer has had high quality for many years.An advertisement conveys the time-saving benefits of using a kitchen gadget.An advertisement conveys how owning a sports car can increase a person's status.
Question 5One of the main reasons why many homeowners did not have flood insurance before the advent of Hurricane Katrina in 2005 was:0 / 1 pointInsurance premiums in Louisiana went up by 70% between 1997-2005, causing many people to cancel their insurance.Many homeowners were not aware that flood insurance existed in the first place.Homeowners thought that the likelihood of a flood was too low to justify buying a flood insurance.Many homeowners were relying on the government instead.
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