During the third step of their advertising campaign, the marketers at HighWater use technology to ______ for the firm's new vitamin-enriched water product. At this step, the marketers must also ______.Multiple choice question.identify their target audience; use technologycreate their ads; create message contentdefine objectives; measure the effectiveness of their adsconduct research; choose advertising tools
Question
During the third step of their advertising campaign, the marketers at HighWater use technology to ______ for the firm's new vitamin-enriched water product. At this step, the marketers must also ______.Multiple choice question.identify their target audience; use technologycreate their ads; create message contentdefine objectives; measure the effectiveness of their adsconduct research; choose advertising tools
Solution
The correct answer is "identify their target audience; use technology". During the third step of an advertising campaign, marketers often use technology to identify their target audience. This could involve using data analytics to understand who is most likely to buy the product. At the same time, they must also use technology to reach this audience, which could involve digital advertising, social media, email marketing, and other tech-based methods.
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