Select all that applySelect all of the examples of informative advertising.Multiple select question.An advertisement conveys the nutritional qualities of a new sports drink.An advertisement conveys that a beer has had high quality for many years.An advertisement conveys the time-saving benefits of using a kitchen gadget.An advertisement conveys how owning a sports car can increase a person's status.

Select all of the characteristics associated with informative advertising.Multiple select question.It makes people aware of various aspects of a product.It's most useful when few companies offer similar products.It involves a great deal of expense.It's most useful when product sales are at their highest level.

Which one of the following examples best demonstrates an advertising campaign?Multiple choice question.A cosmetics company puts up a billboard with the slogan, "Look like perfection."A candy company puts out a commercial that says its candy has antioxidants and a month later releases a commercial describing how sweet its candy tastes.A tool company runs a series of commercials and promotions and develops a slogan, all based around the message that its tools are durable.A golf supply company manager goes to a golf course and chats with the golfers about their favorite equipment.

Advertisements are everywhere. They’re on TV, online, on the radio, in magazines and newspapers, and on billboards, buses, and benches—if there’s space for an ad somewhere, you just might find one. In some cases, it may not be immediately clear whether something is an advertisement or not. That’s why it’s important to understand how ads work so you can spot an ad and critique it.The goal of an advertisement is to convince an audience to agree with a certain point of view. That point of view usually involves deciding a product is worth buying. When you come across an ad, there are some important questions to ask: Who created it? Who is the target audience, or the group of people they’re trying to reach? What does the ad want me to do or think? The answers aren’t always obvious. The best way to get to the bottom of these questions is to understand persuasive techniques used in advertising.The group of people an advertisement is trying to reach is called a ________. afocus group btarget audience cconsortium dcross section

What is the main purpose of an advertisement?a) Entertainmentb) Informationc) Both a and bd) None of the above

Which of the following is a common way that advertising increases the value of a product?Question 4Answera.Advertising makes the product better known and thus more desirable.b.Advertised  products meet higher quality standards than non-advertised. products.c.Advertising eliminates all perceptual barriers to purchase a product or service.d.Advertising usually causes the prices of products to increase significantly.