The 1960 election campaign was the first to make extensive use of TV advertisements.Group of answer choicesTrueFalse

The rise in the use of television advertising in campaigns is an important component of ________.Group of answer choiceswholesale politics designed to reach mass audiencesvoter mobilizationface-to-face retail politicssplit-ticket politics

How did televised debates affect the 1960 presidential election?A.Nixon showed his experience in impressing television audiences.B.Kennedy performed much better on television than Nixon.C.Kennedy appeared older than Nixon.D.Kennedy showed his inexperience in impressing television audiences.

Presidential candidates in the 1960s, compared with today,Multiple Choicereceived more negative coverage.None of these answers are correct.were hounded by the media incessantly.were largely ignored by the media.had longer sound bites, on average, in broadcast television newscasts.

One significant advantage to using television for advertising is the ________.Group of answer choiceslow cost for productionshort preparation timeentertainment carryoverlong life for the messagehigh audience selectivity

The second step in developing an effective digital advertising market campaign is identifying the target audience.Answer instructionsTrueFalse