The rise in the use of television advertising in campaigns is an important component of ________.Group of answer choiceswholesale politics designed to reach mass audiencesvoter mobilizationface-to-face retail politicssplit-ticket politics

One significant advantage to using television for advertising is the ________.Group of answer choiceslow cost for productionshort preparation timeentertainment carryoverlong life for the messagehigh audience selectivity

_____ is a non-traditional form of advertising that blends marketing and recreation through television, film, music talent, and technology.Group of answer choicesBranded entertainmentDirect response promotionPublicityFlighting

Election campaigns often attempt to _____________ the media and go directly to the __________.Group of answer choicesberate; newsmakersusurp; sourcebypass; publicbelittle; bosses

Advertising that is used in both the television and Internet mediums is another form of ______.Multiple choice question.audience appealmass mediapersonal targetingscreen time

The 1960 election campaign was the first to make extensive use of TV advertisements.Group of answer choicesTrueFalse