Bases of SegmentationSuppose you are the marketing manager of Air India. You plan to launch a promotion campaign that gives special promo discounts to the frequent flyers of your airlines. What kind of segmentation are you using?DemographicPsychographicBenefit-basedBehavioural

The goal of segmentation is to segment the whole market into smaller groups, making it easier to work with groups containing customers with similar attitudes, interests and  opinions.Group of answer choicesTrueFalse

The purpose of segmentation is to enable marketers to tailor marketing mixes -Question 23Answera.FALSEb.TRUE

Why do companies use segmentation?Multiple Choiceto target specific customersto appeal to everyonefor mass-marketing purposeto spend advertising dollarsfor marketing expenditures

Match the following descriptions to the correct market segmentation terms.

Which of the following is an example of demographic segmentation?Select one:a.Dividing customers based on their lifestyle and interestsb.Segmenting customers based on their geographic locationc.Categorizing customers based on their age and genderd.Classifying customers based on their purchasing behaviorClear my choice