Match the following descriptions to the correct market segmentation terms.

Explain the term ‘market segments’.

What are the four ways to segment a market?*

Dividing the market by the amount of a product used is segmentation.

Market segmentation refers to:Select one:a.Dividing the market into geographic regionsb.Dividing the market into high-income and low-income consumersc.Dividing the market into smaller groups based on similar characteristicsd.Dividing the market into product categories

Market segmentation refers toQuestion 9Answera.Grouping the organization into different silosb.Divide large heterogeneity market into smaller groups with homogeneity characteristicsc.Systematic and unbiased approach to understand the marketd.Designing products to meet the selected segment of the customers