Dividing the market by the amount of a product used is segmentation.
Question
Dividing the market by the amount of a product used is segmentation.
Solution 1
The division of the market based on the amount of a product used is referred to as Behavioral Segmentation. This type of segmentation divides the market into groups based on their knowledge, attitudes, uses, and responses to the product. More specifically, it can be a type of behavioral segmentation known as Usage Rate segmentation, where the market is divided into light, medium, and heavy product users.
Solution 2
The division of the market based on the amount of a product used is referred to as Behavioral Segmentation. This type of segmentation divides the market into groups based on their knowledge, attitudes, uses, and responses to the product. More specifically, this could be considered a form of Usage Rate Segmentation, a subset of behavioral segmentation, where the market is divided into light, medium, and heavy product users.
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