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7.Question 7You want to run an ad campaign on Facebook for a gym facility you just started working for. You decide to brainstorm some ideas for creative visual assets to accompany the campaign. Which of the following sources should you consider first when determining your visuals?1 pointReuse existing postsUser generated contentUse advertising budget to shoot from scratchStock photos and footage

Question

7.Question 7You want to run an ad campaign on Facebook for a gym facility you just started working for. You decide to brainstorm some ideas for creative visual assets to accompany the campaign. Which of the following sources should you consider first when determining your visuals?1 pointReuse existing postsUser generated contentUse advertising budget to shoot from scratchStock photos and footage

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Solution

When determining the visuals for your Facebook ad campaign for a gym facility, you should consider the following sources in this order:

  1. Reuse existing posts: This is the most cost-effective method. If you have high-quality images or videos that have performed well in the past, you can repurpose them for your ad campaign.

  2. User-generated content: This can be a great source of authentic and relatable visuals. You can use photos or videos that your gym members have taken and shared (with their permission, of course).

  3. Use advertising budget to shoot from scratch: If you have the budget for it, creating new, professional visuals specifically for your campaign can be very effective. This allows you to control every aspect of the image or video to align with your campaign goals.

  4. Stock photos and footage: If the above options aren't feasible, you can use stock photos and footage. However, these may not be as personalized or unique to your gym facility.

Remember, the visuals should align with your brand and resonate with your target audience.

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