When developing a paid social media campaign, a digital marketer will need to develop and upload creatives. What are creatives?1 pointTest ads to determine the viability of a campaignPotential predictions in budget cuts Content that can be promoted in a campaignMetrics that examine clicks and impressions

The challenge of developing creative advertising that captures the attention of consumers has become greater with the spread of new media.Group of answer choicesTrueFalse

Looking at a recent social media campaign that you have observed or partaken in; from a marketers’ perspective, how would you currently assess the campaign?Outline the assumed objectives and metrics you would look into.What changes would you implement for future campaigns?

7.Question 7You want to run an ad campaign on Facebook for a gym facility you just started working for. You decide to brainstorm some ideas for creative visual assets to accompany the campaign. Which of the following sources should you consider first when determining your visuals?1 pointReuse existing postsUser generated contentUse advertising budget to shoot from scratchStock photos and footage

Question 9What guides a company’s social media advertising budget?1 pointThe quarterly sales planThe goals set in a paid social media strategyMetrics from a social media platformInternal resources

_____ involves displaying paid ads or sponsored marketing messages on social media platforms to target a specific audience. 1 pointUser-based social mediaBorrowed social mediaPaid social mediaOrganic social media