1.Question 1An ad agency submits a creative brief to you. It looks almost complete, but it’s missing the single most important benefit of your offer for your target audience. Which creative brief element is missing? 1 pointObjectiveLook and FeelGuidelinesKey benefit

1.Question 1An ad agency submits a creative brief to you. It looks almost complete, but it’s missing a project timeline, deadlines, a budget, and who will approve the final work. Which creative brief element is missing? 1 pointDeliverablesLogisticsKey benefitProof points

3.Question 3You’re writing a creative brief for your company and want to share information to make your offer more credible and trustworthy. What is the name for this component of a creative brief?1 pointProof pointsKey BenefitsLogisticsOffer

4.Question 4What two things should the opening of your ad copy accomplish? (Choose all that apply)1 pointTell your audience what to do Pique the audience’s curiosityCall out your audiencePresent the solution to a problem

The _____ is a document that the agency's creative department uses to guide the development of advertising ideas and concepts.Group of answer choicescopywriter collateralproduct data sheetcreative brieftagline brief

7.Question 7You want to run an ad campaign on Facebook for a gym facility you just started working for. You decide to brainstorm some ideas for creative visual assets to accompany the campaign. Which of the following sources should you consider first when determining your visuals?1 pointReuse existing postsUser generated contentUse advertising budget to shoot from scratchStock photos and footage