The _____ is a document that the agency's creative department uses to guide the development of advertising ideas and concepts.Group of answer choicescopywriter collateralproduct data sheetcreative brieftagline brief

___ are the individuals in the creative services department of an ad agency who conceive the ideas for the ads and compose the advertising message.Group of answer choicesAccount executivesCopywritersMedia plannersArt directors

1.Question 1An ad agency submits a creative brief to you. It looks almost complete, but it’s missing the single most important benefit of your offer for your target audience. Which creative brief element is missing? 1 pointObjectiveLook and FeelGuidelinesKey benefit

1.Question 1An ad agency submits a creative brief to you. It looks almost complete, but it’s missing a project timeline, deadlines, a budget, and who will approve the final work. Which creative brief element is missing? 1 pointDeliverablesLogisticsKey benefitProof points

____________is a written document that summarizes what the marketer has learned about the marketplace and indicates how the firm plans to reach its marketing objectives.Group of answer choicesmarketing planSWOT analysisbusiness planmission statement

3.Question 3You’re writing a creative brief for your company and want to share information to make your offer more credible and trustworthy. What is the name for this component of a creative brief?1 pointProof pointsKey BenefitsLogisticsOffer