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Which marketing metric measures the percentage of people who click on an ad, after viewing it? Click-Through Rate (CTR)  Impressions  Conversion Rate  Bounce Rate

Question

Which marketing metric measures the percentage of people who click on an ad, after viewing it? Click-Through Rate (CTR)  Impressions  Conversion Rate  Bounce Rate

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Solution

The marketing metric that measures the percentage of people who click on an ad, after viewing it, is the Click-Through Rate (CTR).

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