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What is the term for the ratio of the number of times your ad is shown to the number of times it is clicked?

Question

What is the term for the ratio of the number of times your ad is shown to the number of times it is clicked?

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Solution 1

The term for the ratio of the number of times your ad is shown to the number of times it is clicked is called the click-through rate (CTR).

Solution 2

The term for the ratio of the number of times your ad is shown to the number of times it is clicked is called the click-through rate (CTR).

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