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In Google Ads, what is the term for the maximum amount an advertiser is willing to pay for a click on their ad?Bid AmountAd RankClick RateQuality Score

Question

In Google Ads, what is the term for the maximum amount an advertiser is willing to pay for a click on their ad?Bid AmountAd RankClick RateQuality Score

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Solution

The term for the maximum amount an advertiser is willing to pay for a click on their ad in Google Ads is the "Bid Amount".

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Which one of the following statements best describes the relationship between the quality score and the cost-per-click of an ad in Google AdWords? The higher a keyword’s Quality Score, the lower the price you pay for each. The higher a keyword’s Quality Score, the higher the price you pay for each click and the better its ad position. The higher a keyword’s Quality Score, the lower the price you pay for each click and the better its ad position. The higher a keyword’s Quality Score, the higher the price you pay for each click and the higher the ranking of your ad over your competition.

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