Which one of the following statements best describes the relationship between the quality score and the cost-per-click of an ad in Google AdWords? The higher a keyword’s Quality Score, the lower the price you pay for each. The higher a keyword’s Quality Score, the higher the price you pay for each click and the better its ad position. The higher a keyword’s Quality Score, the lower the price you pay for each click and the better its ad position. The higher a keyword’s Quality Score, the higher the price you pay for each click and the higher the ranking of your ad over your competition.

What are the three main factors that determine ad quality?Expected clickthrough rate, ad formats, and ad relevanceExpected clickthrough rate, landing page experience, and ad relevanceExpected clickthrough rate, max CPC bid, and landing page experienceMax CPC bid, landing page experience, and ad relevance

In Google Ads, what is the term for the maximum amount an advertiser is willing to pay for a click on their ad?Bid AmountAd RankClick RateQuality Score

Your client runs an ad that gets a high number of clicks relative to the number of impressions.What impact could this ad have on the Google Ads auction?The ad quality could lower cost-per-click by 40% or more.The ad could increase the cost-per-click for the advertiser.The ad click-through rate could lead to a higher Ad Rank.The ad could help the advertiser receive more bids in the auction.

What is the primary purpose of the Google Ads Quality Score?To measure your website's load timeTo assess the relevance of your keywords to your adTo determine your ad's position in the search resultsTo calculate the cost of your ad clicks

In an SEM auction, your Quality Score is based on which aspect of your ad?BidRelevanceWitLength