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If a firm wants to maximise total revenue it must:Group of answer choicesProduce where the demand curve is unit elasticProduce where the supply curve is unit elasticCharge a price equal to marginal costCreate excess demandNone of the answers in this list are correct.

Question

If a firm wants to maximise total revenue it must:Group of answer choicesProduce where the demand curve is unit elasticProduce where the supply curve is unit elasticCharge a price equal to marginal costCreate excess demandNone of the answers in this list are correct.

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Solution

The correct answer is: Produce where the demand curve is unit elastic.

Total revenue is maximized at the point where the price elasticity of demand is unit elastic (i.e., equal to 1). This is because at this point, a change in price will not result in a change in total revenue. If the price elasticity of demand is greater than 1 (elastic), a price increase will decrease total revenue, and if it is less than 1 (inelastic), a price decrease will decrease total revenue. Therefore, to maximize total revenue, a firm should produce at the quantity where the demand curve is unit elastic.

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