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A company knows that its product is demanded elastically. To maximizerevenue it should:(a) Increase price;(b) Decrease price;(c) Leave the price unchanged as it is impossible to affect total revenue;(d) None of the above

Question

A company knows that its product is demanded elastically. To maximizerevenue it should:(a) Increase price;(b) Decrease price;(c) Leave the price unchanged as it is impossible to affect total revenue;(d) None of the above

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Solution

The company should (b) Decrease price. When demand is elastic, it means that the quantity demanded is sensitive to changes in price. If the price is lowered, the quantity demanded will increase enough to offset the lower price, leading to an increase in total revenue.

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